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Okhai outlet opened in Ahmedabad

Ahmedabad: Okhai – a brand created & promoted by Tata Chemicals Society for Rural Development (TCSRD) with the aim of generating employment in rural areas - opened its first retail outlet at Himalaya Mall, Drive-in Road, Ahmedabad.

According to a release issued by Tata Chemicals today, the Okhamandal region in Gujarat is a drought-prone area where handicrafts have been identified as a promising means of generating livelihood for hundreds of women of the area. TCSRD has taken the initiative by forming self help groups (SHGs) in the villages of Okhamandal region. Handicrafts made by these women are promoted under the brand name Okhai.

Dr Arup Basu, chief operating officer (chemicals), Tata Chemicals, said: "We are delighted to launch the first Okhai retail outlet in Ahmedabad. The opening of the outlet is a step towards our dream of a prosperous rural Gujarat. The initiative is an amalgamation of rural & urban India – a platform to bring the products of rural craftsmanship to a growing city like Ahmedabad."
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